Paint Variants


How to get the perfect paint colors.

"From the minute we called Veronica we both realized that this woman really knows her stuff about color & paint!"

J.S & M.S.
Happy Client!!

What Are Paint Variants

colorWheelIt is important to understand the “paint variants” otherwise termed as “colorants” in the paint industry. It used to be you could walk into a paint store and buy a gallon of paint in a color already, purchase it, and go home and paint your walls. In those times, the “colorants” were added by the paint manufacturer and not by the counterperson in the paint store. Voila! Things have changed dramatically! As for the colorants, they are the main ingredient to your gallon to achieve the color you are asking for. Colorants are very important and they must be made in “bases” pertaining the degree of color you are asking for. For example: Pastel colors 1 Base, to Bold colors 4 or 5 base. Colorants can be in the consistency of “honey” or as much as “molasses” thickness. There are different colorant systems now inparticularly Benjamin Moores colorant systems. Particular colorant systems are catered to particular paint products and Benjamin Moore creates their “own” colorants. The chemists at Benjamin Moore work very hard to achieve the exact colorant to give you excellent results when made by the counterperson.

Paint Variants differ from one manufacturer to another, but I can speak as a former paint store owner that while learning how to tint, match, and create custom colors with colorants, “understanding” ¬†the formulas put into a particular color are very important. Hence, the color wheel. Keep this in mind when choosing a color.


Monthly Tips

November 2015

Getting persuaded by others...

Its easy to be persuaded by others....especially with paint colors. When a client states to me "my friend just painted her dining room color !*&#@, and I love it, that's what I want, I "cringe". Already, I have to be the bearer of bad news to them and stress to them that what works for your friend, may not work so easily for you. Let me explain. Every color has a purpose and a connection with you, your lifestyle, and most importantly, with your room(s) ingredients. Hence, furniture, rugs, art, pictures, etc. etc. Everything you have in "your" room(s) is NOT the same as what is in "their" room(s). We may have similar tastes yes, but we do change things so we are not exactly like "The Joneses". When I select color(s) for my clients, I personalize the color(s) to their tastes and what works well for them and them only. Each client has a special palette created to their individual tastes, characteristics, mood, and of course all of the hardgoods in the designated room(s) to achieve a beautiful piece of art. So in closing, don't get persuaded by what your friends, in-laws, favorite restaurant, etc. etc. have. There are reasons I choose the color(s) for you and only you. Just like that favorite dress or favorite sports car, you selected it because your eyes say YES! that's it!! That's the one!

October 2015

Veronica says..... "Open your eyes and ears"!

What exactly am I talking about? Well I will tell you, but listen and look. I cant tell you how many clients I work with have stated "I already have a painter", OR " My friend said they were really good", OR " I got a good deal" and so on and so on. Its time to wake up and smell the paint! If there is anything important with what I do as a color consultant is color of course, but the second most important is "the actual paint job"! I do paint colors for a living with a compassion, just the same as a "custom painter" does painting for a living with a compassion and experience. That is ALL they do is paint. I use this loosely, because I respect what a painter has to do for a living as I have done in the past in my "learning years" of the paint and color industry. Custom painters are skilled, knowledgeable, and it is all they do. Would I ask my plumber to paint, and would I ask my painter to do my plumbing work? NO. Most importantly, a custom painter is "licensed and insured", and this "protects" you the client in the event there are any falls, breakages, accidents, paint spills on valuable articles, etc. etc. This will also reflect with your paint job on everything from interior and exterior. The custom painters pay dearly to have the license and insurance to protect you AND them. This does not mean you are going to pay thru the nose because they are insured and licensed. What this does mean is you as the client will be protected first and foremost, AND, you will have an incredible paint job when it is completed. There is a great saying in the paint industry..... "A good paint job isn't cheap, but a cheap paint job isn't good."

Let's Get Started

By appointment only - Monday to Friday. My time with clients is important to me, so you may have to leave a message. I will have a "get accquainted" phone call with you to see what your situation is and book an appointment that works with both of our schedules. Dont get frustrated picking the "right color"!

Lets get it right the first time!

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